![]() Relevance score ranges from 1-10 and tracks how much engagement the ad creates (likes, comments, shares). ![]() The ad doesn’t get impressions because it doesn’t impress the right people.Įven tiny demographic misfires (like age) can bottom out your relevance score. Sadly, you’ve targeted the wrong audience. It could be that people aren’t clicking your amazing ad because they don’t care about it. You don’t see the ROAS (return on ad spend) you expected. ![]() Your Facebook ad copy is sharp, your design is bang on, and ad placement is perfect-your ad grabs! That’s awesome. Not updating to SDK for iOS 14 version 8.1 Low Ad Match between Facebook Ad and Landing Page Get a free KlientBoost marketing plan and we’ll walk you through it.īig breath. It’s a best practices playbook for structuring profitable ad campaigns that scale. Pre-starter side note: At KlientBoost, we’ve had tremendous success with Facebook’s Power5 blueprint. So let’s plug those holes in your coin bucket by pointing out 30 Facebook ad mistakes you should fix right now to make bank. Here’s what we know: Facebook ads boost brand awareness and sales, but Facebook mistakes cost money. Who doesn’t love leveraging loopholes to land more legal tender? Maybe just one or two.īut if you’re slapping your forehead repetitively as you speed through this list, take heart! That means you stand to make the biggest leap in financial gain by the end of it. Maybe you’re making half of these mistakes. There’s a lot to look out for if you’re new to the ad world-or even if you’ve been running Facebook ad campaigns for years.
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